financial toolkit (2018)

for Seattle Credit Union in collaboration with El Centro de la Raza

Role: Graphic Designer and Project Coordinator

Task: In collaboration with El Centro de la Raza, design a bilingual toolkit for families that may be facing deportation. The toolkit shows the credit union's brand and its partnership with El Centro de la Raza. 

The toolkit was designed to be easily approachable for the user during the difficult and stressful time it needs to be used.  

Tools: Illustrator, InDesign

Note: This picture includes a double-sided flyer for citizenship loans, but it is not present in all toolkits.

Pitch sketch

After the initial meetings discussing the scope of the project, our client and partner came to see what we could do to for this unique project. 

I presented this sketched wireframe on the look and feel of the final product.  

After immediate sign-off, I began typesetting all the components of the toolkit. 

Prototyping

After typesetting, several rough versions were printed and cut to track the placement and relative size of each sections' icon. This process was also used to proof content and layout for readability and flow.  

Expanded WireFrame

This is the wireframe that was sent to the printers.

Each page was specifically measured to accommodate the information about each topic to provide a comfortable experience throughout the toolkit.

All sections have one side is English, while the other side is Spanish.