Sasquatch! 2014

This year, like every Memorial Day Weekend since 2002, there is a music festival at the Gorge in George, Washington. 

Thousands of people watch dozens and dozens of musical (and comedic) acts perform for 3 days at the Sasquatch! Music Festival.

Last year, I went. 

This was from the first night when OutKast performed. 

Pictures can do a few things:
1. Freeze time
2. Spark thoughts about what's different since the photo was taken.
3. Prove you were there

...and I still can't believe I saw OutKast perform live.
 

Branding: Jared

How does someone gain more branding experience when you lack of assignments, a client, or experience that someone would even consider you to brand something? Brand your friends!

Obviously, you start out with one of your best friends. In this case: Jared.

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Jared is a Certified Optometric Vision Therapist. 

My inspiration for the logo came from the Snellen Chart. The eye chart used to evaluate one's vision. 

As pure coincidence would have it, Jared's name and title fit the layout perfectly. 

After playing with typography, I landed on two fonts that fit the direction perfectly in both clarity and emulation of the chart.